Viral culture leaks into markets: a single clip can spark search spikes, sellouts and even stock volatility.
Playbook:
• Track social volume (mentions + search) rather than opinions.
• Separate durable shifts (new habit) from flash spikes (one joke).
• Ride the traffic with neutral explainers that link to deeper finance/AI guides.
Bottom line: Attention is a flow. Capture it with fast summaries, then channel it to valuable, evergreen content.