Canon is set to reintroduce a mid-2010s point-and-shoot model, the PowerShot Elph 360 HS A, amidst a resurgence of interest in digital cameras, particularly among younger users on platforms like TikTok. Originally launched in 2016, the Elph 360 HS has garnered attention from celebrities, including Kendall Jenner and Dua Lipa, which may have contributed to its renewed popularity.
The 2025 model retains key specifications from the original version, including a 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, and 1080p video capabilities. However, it will now retail for $379, an increase from the original’s price of $210, and will utilize microSD cards rather than full-size SD cards. Notably, this version of the camera lacks features such as Wi-Fi image transfers for PCs or direct printing via Wi-Fi, and it will be available only in black or silver, omitting the purple option present in earlier models.
The price increase alongside a reduction in features may seem counterintuitive, yet it coincides with a growing trend among younger consumers to use point-and-shoot cameras, partially driven by the visibility of these cameras with influencers and celebrities. Canon has not discontinued the original model until now, and similar devices are still occasionally available through retailers at inflated prices.
Current listings for the original model indicate a price of approximately $359.99, though availability is limited. Such pricing highlights the trend’s demand, as similar products have quickly sold out in recent months. It remains to be seen how Canon’s efforts to capitalize on this trend will influence consumer interest, especially if the new model becomes widely available at its suggested retail price.
Source: https://www.theverge.com/news/774095/canon-powershot-elph-360-hsa-kendall-jenner-reissue-price-specs