Starting Wednesday, England will implement a ban on price promotions for unhealthy food and beverages, including “buy one, get one free” deals. This regulation will affect supermarkets, larger high street shops, and online retailers. Although the measure has been under consideration for several years, it was delayed due to the ongoing cost-of-living crisis.
The government asserts these restrictions are essential to combat obesity, particularly among children. In addition to the ban on multibuy promotions, the new regulations also prohibit free refill promotions on certain beverages in restaurants and cafes. Upcoming measures include a ban on advertising less healthy food and drink on television before 9 PM and a total ban on online promotions starting in January.
To identify unhealthy food and drinks, the government has established a classification system targeting products believed to significantly influence childhood obesity. This includes sugary soft drinks and various snacks such as crisps, sweets, ice creams, pastries, and fast foods.
Obesity rates have increased notably over recent decades, with more than a quarter of adults and one-fifth of children at the end of primary school classified as obese. Health officials have indicated that while the ban is a necessary step, it should not be regarded as a complete solution. Experts advocate for more aggressive actions, including limitations on junk food sponsorship in sports and improvements in public health initiatives.
Research suggests that restrictions on unhealthy product promotions can lead to a decrease in sales. A study conducted by the University of Leeds found that after a previous ban on unhealthy products at checkout locations, sales rates of these items fell, although external factors such as inflation may also have played a role.
Some retailers, like Sainsbury’s and Tesco, have already initiated their own restrictions. The British Retail Consortium has noted that a large number of its members are compliant with the new regulations, aimed at facilitating healthier choices for consumers. Similar measures are being planned in Wales and Scotland, following the lead of England.
Source: https://www.bbc.com/news/articles/c89d54gv44qo?at_medium=RSS&at_campaign=rss