Bill Gates made a notable appearance on the recent episode of the popular Hindi television drama “Kyunki Saas Bhi Kabhi Bahu Thi,” alongside actress Smriti Irani. This segment focused on maternal and child health, highlighting efforts by the Gates Foundation in collaboration with Indian governments, particularly in Uttar Pradesh and Bihar, where maternal and infant mortality rates are particularly high.
The show has been recognized for addressing significant social issues, particularly concerning women’s health. Government data indicates improvements in maternal and child health indicators in these regions; however, challenges persist given the prevailing patriarchal norms. Experts suggest that effective messaging and public awareness are crucial for changing societal attitudes towards the care of mothers and daughters.
Initially launched in 2000, “Kyunki Saas Bhi Kabhi Bahu Thi” ran for eight and a half years, creating a substantial legacy in Indian television. The series returned this past July, 25 years after its debut, amid evolving societal dynamics and ongoing challenges concerning family relationships and women’s issues. The plot centers on Tulsi, Irani’s character, who navigates the complexities of her family life, which remains a focal point of the narrative even as it adapts to modern storytelling elements.
In the episode featuring Gates, he greets Tulsi with “Namaste Tulsi-ji,” and they discuss health practices for expectant mothers, emphasizing the importance of nutrition and following medical advice. The segment aims to illuminate the significance of supporting maternal health, positing that the well-being of mothers directly correlates with child development and societal progress.
JioStar Entertainment, the show’s producers, stated that storytelling can both entertain and raise awareness about pressing social issues. Gates is set to appear in three episodes, and the initial promo for the episode garnered over six million views on social media, reflecting a renewed interest in the series.
Source: https://www.bbc.com/news/articles/cwypnvpl444o?at_medium=RSS&at_campaign=rss