Big content is taking on AI – but it’s far from the David v Goliath tale they’d have you believe | Alexander Avila

Big content is taking on AI – but it’s far from the David v Goliath tale they’d have you believe | Alexander Avila

Universal Music Group (UMG) has expanded into the artificial intelligence (AI) sector, having recently established a partnership with AI music platform Udio, despite previously suing several AI startups for using its recordings without authorization. This collaboration raises questions about the implications for artists, especially in light of criticism from advocacy groups such as the Music Artists Coalition, which contends that artists often receive inadequate support in such partnerships.

The legal landscape surrounding AI and copyright has become increasingly complex, with numerous lawsuits filed in U.S. courts. Artists and publishers contend that AI training utilizing their material constitutes copyright infringement. Courts are struggling to address these issues as the concept of authorship is challenged by emerging technologies. A related case, Andersen v. Stability AI, highlights similar concerns in the visual arts, where artists allege their work has been used without consent or compensation.

The impact of generative AI on creative professionals is significant, with surveys indicating that a substantial number of artists have reported reduced income due to AI advancements. This situation has sparked activist efforts uniting artists and entertainment executives against the tech industry through various campaigns and lobbying initiatives aimed at protecting artists’ rights.

However, some worry that aligning with major media companies may not yield benefits for artists. Concerns arise that agreements between media giants and AI companies may prioritize corporate interests over those of individual creators. This skepticism is fueled by historical precedents where artists faced challenges in securing fair compensation during shifts in the industry, such as during the transition to streaming services.

Proposed legal frameworks and regulations designed to protect artists from AI encroachment have received criticism for potentially bolstering large corporate interests at the expense of individual creators. Activists argue that meaningful protections for artists may instead come from unionization and collective bargaining, rather than relying solely on copyright law, which may not adequately address the challenges posed by AI technologies. The situation highlights an ongoing tension in the creative industries, emphasizing the need for dialogue and strategic approaches to safeguard artistic integrity and compensation in an evolving landscape.

Source: https://www.theguardian.com/commentisfree/2025/nov/15/big-content-ai-entertainment-media-conglomerates-tech

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top