Lip balm is increasingly popular among Gen Z, who prefer it over traditional lipsticks. This demographic is gravitating towards natural beauty products that emphasize hydration and glossiness rather than bold, matte finishes.
The Trouble Maker Peculiar Peptide Lip Balm is a notable new entry in this market, celebrated for resembling the luxury Lip Butter Balms from Summer Fridays. Exclusively sold at Superdrug, it has rapidly gained attention, particularly on social media platforms.
Retailing at £4, the balm is formulated with skincare ingredients like hyaluronic acid, vitamin E, and tripeptides, making it suitable for moisturizing dry lips. It is available in six flavors, each offering a subtle tint and sweet scent, appealing to consumers looking for affordability without sacrificing quality.
The product has quickly become a bestseller, demonstrating a shift in consumer preferences towards skincare-oriented cosmetics.
- Why it matters: The rise of affordable, skincare-based beauty products may influence market trends, affecting traditional beauty brands and pricing strategies.
- The latest: The Trouble Maker brand is gaining traction and could reshape the competitive landscape for budget-friendly beauty products.
Source: https://metro.co.uk/2025/09/23/beauty-fans-say-this-4-tiktok-viral-lip-balm-just-good-summer-fridays-24232371/
Source: https://metro.co.uk/2025/09/23/beauty-fans-say-this-4-tiktok-viral-lip-balm-just-good-summer-fridays-24232371/