Banijay Entertainment, known for shows like “Big Brother” and “MasterChef,” is utilizing artificial intelligence (AI) to enhance its presence on YouTube. The company produces a wide range of unscripted and scripted content across various countries and is employing AI tools to analyze its extensive archives. This initiative aims to identify popular moments and create engaging short-form clips to attract online viewers. The development comes as traditional media entities adapt to the success of platforms like YouTube, where quick content is essential for viewer engagement and revenue.
To facilitate this, Banijay has partnered with Moments Lab, an AI startup specializing in video analysis. The technology uses algorithms to categorize footage by emotions, objects, and dialogue, enabling producers to assemble compilations more efficiently. Reports indicate that this has significantly increased subscriber growth for some of Banijay’s YouTube channels through targeted clip distribution.
By automating content curation, Banijay is transforming its monetization strategy. High-engagement moments can now be quickly showcased, leading to increased ad revenue as shorter videos tend to perform well in YouTube’s algorithm. This strategy also seeks to make better use of Banijay’s library of past content, such as formats like “Survivor” and “Deal or No Deal.” The company aims to test cross-platform strategies by linking YouTube clips to full episodes on streaming services.
Looking ahead, Banijay plans to expand the use of Moments Lab’s technology across its global operations, which could facilitate real-time clip generation during live events.
- Why it matters: This approach could reshape how media companies monetize content and utilize back catalogs, potentially driving new revenue streams.
- Banijay’s use of AI may serve as a model for other media companies facing similar challenges in the digital landscape.
- The latest: Banijay plans to scale AI integration into live production workflows for real-time clip generation during broadcasts.
Source: https://www.webpronews.com/banijay-partners-with-moments-lab-ai-to-turn-archives-into-viral-youtube-hits/
Source: https://www.webpronews.com/banijay-partners-with-moments-lab-ai-to-turn-archives-into-viral-youtube-hits/