UK poultry producers are facing significant challenges this season due to a rise in bird flu cases, which are reportedly worse than during the same period last year. These circumstances are impacting the availability of poultry for the upcoming Christmas season, particularly affecting organic and free-range birds, which are considered more susceptible to infection.
Industry experts anticipate tight supplies across the poultry market, especially as some farmers have begun processing birds earlier to mitigate the risk of infection. Approximately 300,000 birds, representing about 5% of the UK’s Christmas poultry flock, have been culled due to the ongoing outbreak. While current case numbers have surpassed those of last winter, they have not yet reached the severity seen in the record outbreak of the 2022/23 season.
Larger retailers are expected to maintain adequate stock levels due to robust supplier agreements and their readiness to invest in advance orders, despite potential impacts on profit margins. In contrast, smaller retailers may struggle to source birds, leading to possible price increases for consumers.
Richard Griffiths, chief executive of the British Poultry Council, noted the considerable impact of the outbreak on certain producers. For example, Gressingham, a duck supplier, has reported cases of avian flu, although specific losses have not been disclosed. Capestone Organic Poultry in Wales faced an outbreak resulting in the culling of 48,000 turkeys, highlighting the emotional toll on producers who prioritize animal welfare.
In response to the outbreak, bird keepers in England have been directed to house flocks of more than 50 birds indoors, effective November 6. A similar housing order for Wales took effect on November 13. An avian influenza prevention zone is currently enforced across Great Britain, instituting strict biosecurity measures to contain the disease, which continues to be confirmed at commercial poultry units. As of early October, approximately 50 cases have been reported in England.
The Animal and Plant Health Agency remains engaged in outbreak response efforts, with plans to navigate this crucial period leading up to Christmas.
Source: https://www.theguardian.com/business/2025/nov/22/bird-flu-christmas-turkey-poultry-supply-uk