A New Trend Emerges on TikTok: Group 7
A new trend, referred to as Group 7, has recently gained traction on TikTok, leading to division among users. The trend was initiated by musician Sophia James, who uploaded a series of seven clips of her song “So Unfair,” each captioned with a group number. The final clip, associated with Group 7, garnered significant attention, with users subsequently labeling this group as the most desirable.
The phenomenon has became popular enough that various TikTok users, including notable figures like actress Madelyn Cline and brands such as Hyundai USA and Aveeno, have engaged with the trend. Participants claim membership based on which clip appears first in their feed, with the Group 7 clip noted for having received the most views.
In response to the trend’s popularity, Sophia James has organized a gathering for Group 7 members on October 24, 2025, at 7:00 PM at The Antelope Pub in London.
- Why it matters: This trend highlights the influence of social media in creating communities and brand engagement, which can impact marketing strategies for businesses targeting younger audiences.
- The latest: A gathering for Group 7 members is scheduled for October 24, 2025, in London.
Source: https://www.dailystar.co.uk/news/uk-news/you-group-7-inside-viral-36110985
Source: https://www.dailystar.co.uk/news/uk-news/you-group-7-inside-viral-36110985