A video showcasing levitating shoes purportedly created by Tata Group has gone viral on social media, accumulating over 14 million views and 215,000 likes. Posted by Instagram user multiversematrix, the video features two individuals who appear to be affiliated with Tata, demonstrating the shoes at an exhibition venue controlled by a remote. The caption claims that the shoes utilize “advanced magnetic propulsion technology” to achieve levitation.
Although the video sparked interest, a deeper investigation reveals that the shoes do not exist, as confirmed by the absence of any related products on Tata’s official website, including Tata Motors. The user multiversematrix clarified in the caption that the video is AI-generated, stating explicitly that these shoes are fictional. This disclaimer led to mixed reactions from viewers, with some expressing disbelief at the capabilities of AI technology.
The Instagram account, multiversematrix, is run by Ajin Joseph, who also operates a YouTube channel and TikTok account under the same name. Joseph is an extended reality designer with a background in digital media and interactive technology, further promoting his AI masterclass tutorials for $200 in light of the video’s popularity.
Joseph previously created another AI-generated video featuring a levitating hoverboard and incorrectly attributed it to Tesla, which has no such product.
- Why it matters: The incident highlights the growing impact of AI-generated content on public perception and consumer behavior, underlining the need for critical media literacy.
- Implications for businesses: Companies should be aware of the potential for misinformation and ensure transparent communication regarding their products.
- The latest: Ajin Joseph has since promoted his AI masterclass, further driving engagement and interest in educational resources related to AI content creation.
Source: https://www.primetimer.com/features/are-the-tata-levitating-shoes-real-or-fake-viral-tech-expo-float-video-debunked
Source: https://www.primetimer.com/features/are-the-tata-levitating-shoes-real-or-fake-viral-tech-expo-float-video-debunked