Apple is reportedly scaling back production of the iPhone Air due to lower demand. Despite maintaining an overall production target for the iPhone 17 lineup at approximately 85 to 90 million units, sources indicate that iPhone Air production has been reduced significantly, nearing what is described as “end of production” levels. This adjustment comes shortly after similar speculation surrounding Samsung’s Galaxy S26 Edge, which faced cancellation rumors due to disappointing sales figures.
While the iPhone Air has been noted for its slim design, it has drawbacks, such as limited battery life and a single camera compared to higher-end models like the iPhone 17 Pro. The iPhone Air represents Apple’s initial venture into ultra-thin phone design and may set the stage for future innovations, including a rumored foldable iPhone.
Originally, the iPhone Air was projected to account for 10 to 15 percent of the iPhone 17’s total production orders. However, supply chain managers report that actual output of the Air will decrease significantly starting in November. In contrast, Apple has reportedly increased production of the base iPhone 17 by 5 million units and has also ramped up output for the Pro versions.
Recent data from analysts at Counterpoint indicates that the iPhone 17 series has outperformed the iPhone 16 series by 14 percent in sales during its first 10 days in the U.S. and China. Sales of the base iPhone 17 surged by 31 percent, while the iPhone 17 Pro and Pro Max saw a 12 percent increase, bolstered by promotional carrier deals. Notably, the iPhone Air’s sales figures are comparable to those of the iPhone 16 Plus, which it has replaced, with both models accounting for a minimal share of their respective sales.
Source: https://www.theverge.com/news/804758/iphone-air-sales-production-targets-drop