Apple has expressed concerns regarding regulatory actions taken by the European Union (EU), asserting that these measures jeopardize the distinctive user experience associated with its products. Greg Joswiak, an Apple executive, highlighted apprehensions about a potential threat in Europe as the company prepared to launch new products and features.
Apple’s ecosystem, which is often referred to as a “walled garden,” integrates its hardware and software to create a seamless and secure experience for users. However, EU regulators argue that this approach may stifle competition by restricting access for rival companies. This ongoing dispute has seen significant developments, including a €500 million fine imposed by the EU in April, linked to accusations of anti-competitive practices regarding the App Store.
The Digital Markets Act (DMA), enacted in 2022 and applicable to major tech companies starting in 2024, mandates that Apple make various adaptations. These include ensuring compatibility between iPhones and third-party devices, such as headphones, and facilitating notification access on non-Apple smartwatches. Consumer advocacy groups believe these changes could enhance market choices for users.
Despite these regulatory changes, Apple recently introduced its new AirPods Pro 3, featuring a “Live Translation” function; however, the product will not initially be available to European users. The company argues that this technology’s functionality relies on a tightly integrated system between the AirPods and iPhones, necessitating considerable adjustments to comply with EU requirements.
Apple has generally refrained from public criticism of regulatory efforts but has begun to voice its opposition more forcefully. Joswiak articulated concerns that EU regulations could detract from user experiences and hinder innovation, while also raising issues regarding privacy and security. The European Commission recently declined Apple’s request to alter its compliance orders regarding inter-device connectivity. Notably, other tech firms, including Meta, have also postponed feature rollouts in the EU to adhere to DMA guidelines.
Source: https://www.bbc.com/news/articles/cly930y90lro?at_medium=RSS&at_campaign=rss