Apple introduced its latest smartphone, the iPhone Air, during its annual product showcase on Tuesday. The iPhone Air is noted for its slim design, measuring only 5.6mm in width, and features a 6.5-inch display. Apple’s CEO, Tim Cook, affirmed the device as a significant advancement in the smartphone market, stating that the company aims to set a “new standard” with its iPhone 17 lineup.
The new model is constructed from “spacecraft titanium” and is available in various colors. Apple representatives assured attendees that despite its thinness, the phone would retain durability and crack resistance, offering the same fast-charging and connectivity features as previous models. The iPhone Air will be priced at $999, with preorders available starting Friday and general availability set for September 19. Other models in the iPhone 17 lineup, including standard, Pro, and Pro Max, received upgrades focusing on camera capabilities, processing speed, and battery life.
In addition to the iPhone Air, Apple announced new iterations of its AirPods and Apple Watch. The AirPods Pro 3 will feature improved noise cancellation and come in five adjustable sizes, with a price point of $249. A notable feature of the updated earbuds is the live translation capability, which aligns Apple with competitors such as Google. The Apple Watch series 11 will also include new health features aimed at monitoring hypertension and improving sleep quality.
Despite these advancements, potential disruptions loom due to tariffs associated with US-China trade relations, which could elevate prices and affect Apple’s supply chain. Cook has adjusted production strategies in response but has yet to outline the specifics of this impact. Additionally, interest remains in Apple’s artificial intelligence initiatives, particularly the anticipated improvements to Siri, although detailed discussions during the event were limited.
Source: https://www.theguardian.com/technology/2025/sep/09/apple-iphone-17