Always Viral And Favorite, Why Is Labu Most Wanted?

JAKARTA – Labubu, a character created by Hong Kong artist Kasing Lung, has gained global popularity as a collectible toy. Originally part of a collection known as ‘The Monsters’ in a 2015 picture book, Labubu became available as a vinyl toy through Pop Mart in 2019. The character, often mistaken for male, is actually female and is depicted as having a mischievous yet kind-hearted personality. Labubu’s rise to fame can be attributed to endorsements from celebrities, including BLACKPINK’s Lisa, which spurred heightened interest among fans.

In terms of sales, the The Monsters series reportedly achieved $419 million in revenue within a year, making it Pop Mart’s best-selling franchise. Popular items in the Labubu collection include plush bag hangers and figurines, with prices ranging from approximately $67 to nearly $300. Recently, items have become accessible through major retail outlets like Walmart via third-party platforms, although the pricing remains high.

The surge in popularity has also led to the emergence of counterfeit products branded as Lafufu. Distinguishing features of the original Labubu include specific tooth count, eye color, and markings, such as the Pop Mart logo on the soles. As a result, collectors now face challenges related to authenticity.