A street performance of “Bohemian Rhapsody” in Paris has gained significant attention, accumulating over 379 million views across various platforms. The event, organized by 32-year-old Julien Cohen from Val d’Oise, took place in early September at Place de la Contrescarpe in the 5th arrondissement, involving around 30 musicians, including Britain’s Got Talent singer Mickey Callisto in the lead role.
The flashmob, characterized by its spontaneous nature, was filmed and shared on Facebook, TikTok, Instagram, and YouTube, achieving over 100 million views on Instagram within its first day. Cohen stated that the video has surpassed his expectations and expresses the potential to reach broader audiences through the internet.
Cohen has been creating content for two years, typically staging performances in unexpected public locations, which he believes contribute to their popularity. Currently, he has over 30 million subscribers across social media platforms. He noted the logistical challenges of organizing the flashmob, mentioning the expenditure of €40,000-50,000 for the production, including equipment and musician fees.
The project was well received by local residents, many of whom watched and participated during the performance, showcasing the appeal of such street art in urban environments.
- Why it matters: This event highlights the potential for viral content to enhance public engagement with street performances, expanding market opportunities for artists.
- The latest: The flashmob has set a record for the fastest accumulating views on Instagram, indicating a shift in how performances can be shared and experienced globally.
Source: https://www.connexionfrance.com/news/379-million-views-and-counting-for-viral-paris-flashmob-video/746953
Source: https://www.connexionfrance.com/news/379-million-views-and-counting-for-viral-paris-flashmob-video/746953