How Ugly Dolls Became a Cultural Mirror for Gen Z · TechNode

A new toy trend known as “laoshugan”, which translates to “rat-dried,” has recently gained traction on Chinese social media platforms. The name is derived from the dolls’ thin and flattened shape, resembling a dried snack. These plush dolls, characterized by their intentionally odd and floppy designs, originated among anime fans but have evolved into a broader cultural phenomenon seen as a symbol of humor and rebellion against traditional beauty standards.

Details: The laoshugan dolls are handmade, typically measuring 30–40 cm in length. They are made by printing distorted images—often of anime characters or even user photos—onto fabric and loosely stuffing them with cotton. Many dolls feature wire frames for posing. Priced between RMB 10–20 (approximately USD 1–3), they are inexpensive and easy to personalize. Sales of these dolls have surged, with some Taobao shops reporting monthly sales exceeding 5,000 units. Users often share photos of their dolls in humorous scenarios on platforms like Xiaohongshu and Weibo.

• Each doll represents a blend of absurdity and creativity, providing comfort and emotional companionship for many of its owners.
• The phenomenon reflects a growing trend in China where imperfection and humor are embraced, moving away from a culture focused on idealized perfection.

Why it matters:

• The trend indicates how China’s Gen Z is reshaping perceptions of beauty and self-expression, encouraging individuals to embrace uniqueness and humor.
• Businesses may consider the implications of this trend for consumer behavior, especially among younger demographics seeking authenticity over perfection.

The latest:

• Some collectors are now exploring ways to customize dolls, amplifying the participatory aspect of the trend.