Roland’s TR-808 drum machine has significantly influenced hip-hop, electronic, and pop music for over 45 years, and is considered one of the most critical instruments since the electric guitar. Despite its historical importance, the company faced challenges in the 2000s, releasing digital products that received little acclaim. Critics noted that recent efforts to capitalize on its legacy often lacked authenticity, and many of its new products bore little resemblance to their iconic predecessors.
The company’s approach began to shift with the introduction of the TR-1000 Rhythm Generator. This new instrument features analog circuits and aims to honor the company’s heritage without relying on gimmicks or digital subscriptions. By reintroducing analog technology, Roland is attempting to reconnect with musicians who preferred the warmth of analog sound over digital modeling, which had characterized their products for decades.
In the 1980s, Roland transitioned to digital technology, largely abandoning its analog roots, which many musicians later began to favor once again. This renewed interest in analog equipment was partly a reaction to the sterile sounds of the late 1990s and 2000s, as analog instruments became more accessible on the used market. Other competitors in the music technology field, such as Behringer and Korg, have successfully capitalized on this trend with their own analog recreations.
The TR-1000 marks a new direction for Roland, drawing upon the analog circuits of the TR-808 and TR-909 to create an instrument that many believe captures the essence of its legacy. While initial reviews and feedback from the music community appear positive, questions remain about whether this shift will sustain the long-term interest of customers and musicians alike, particularly concerning the pricing and accessibility of such instruments.
Source: https://www.theverge.com/entertainment/792209/roland-is-finally-honoring-its-legacy-instead-of-just-cashing-in-tr-1000