A recent press release from NBCUniversal indicated the inclusion of a deal involving full television shows, clips, and highlights on YouTube. This agreement also confirms the relaunch of NBC Sports Network (NBCSN), which had been inactive since it shut down four years ago.
NBCUniversal executive Matt Schnaars stated that the company has secured long-term access to its complete range of broadcast and cable networks on YouTube TV. Additionally, the strategy for their streaming service, Peacock, will be advanced with an upcoming launch on YouTube Primetime Channels and a continuing presence on Google TV.
Details shared in the announcement suggest a potential strategy for NBCUniversal. According to commentary from Awful Announcing, while the company has been acquiring sports broadcast rights for its Peacock platform, the relaunch of NBCSN could provide a revenue stream from subscription packages for customers who may choose not to subscribe to Peacock. This move could be particularly relevant after the company’s cable networks are spun off with Versant.
The implications of this deal raise questions about the future of NBCUniversal’s broadcasting and streaming strategies, especially concerning the audience engagement and revenue generation from both streaming and traditional cable platforms.
Source: https://www.theverge.com/news/791124/youtube-tv-nbc-universal-peacock-nbcsn