Asian fast-fashion retailer Shein has announced plans to establish its first permanent physical outlets in France. The initial locations will be concessions within department stores in Paris, followed by additional stores in Dijon, Reims, Grenoble, Angers, and Limoges. Shein described France as a “natural choice” for this expansion, citing its significant global fashion influence.
Previously, Shein has operated temporary pop-up stores in cities like Madrid and Paris but has not yet maintained permanent facilities. The new locations will be opened in collaboration with retail property group Societe des Grands Magasins (SGM), which manages well-known department stores such as BHV Marais and Galeries Lafayette. The project is expected to create around 200 jobs in France, with the goal of revitalizing both city centers and department store environments.
Although Shein has gained popularity for its affordable and trendy clothing, it has faced criticism for environmental issues and working conditions within its supply chain. Founded in China in 2008 and now headquartered in Singapore, the brand’s business model is centered on the rapid production of low-cost fashion items based on current trends.
Concerns have been raised regarding labor conditions in Shein’s supply chain. An investigation by Swiss advocacy group Public Eye in 2024 highlighted that some workers at certain suppliers reportedly worked up to 75 hours a week, despite Shein’s commitments to improving labor conditions. As the company seeks to enhance its presence in the physical retail sector, questions remain about how it will address these ongoing criticisms and the overall sustainability of its business practices.
Source: https://www.bbc.com/news/articles/ckg2p87de58o?at_medium=RSS&at_campaign=rss