Amazon is set to hold its fall hardware event on September 30, 2025, which is expected to introduce several new products. The company’s invitation hints at the announcement of new Echo devices and a Kindle, signaling a significant event for its devices and services division under Panos Panay, who joined Amazon in 2023 after a long tenure at Microsoft.
Since Panay’s arrival, Amazon has made notable advancements, including the launch of new Kindle products last year, such as the first color Kindle, and the introduction of its AI-powered Alexa Plus assistant. Upcoming announcements may focus on both new Echo smart speakers and a new Kindle.
The event invite suggests the presence of at least two Echo products, which could include an updated version of the standard Echo smart speaker that hasn’t seen a refresh since 2020. Additionally, the shape of one device in the teaser resembles the Echo Studio, which last received an update in 2023.
Another highlight of the event may be a new color version of the Kindle Scribe. The mention of a logo hinting at color indicates potential advancements for this product, particularly after the launch of the original Scribe in 2022 and its second iteration last year, both lacking a color screen.
Amazon’s invitation also features an image resembling a television, which suggests there may be new TV hardware, possibly alongside a new operating system, Vega OS. This OS is slated to replace the current Fire TV system and has already been employed in other Amazon devices.
Lastly, updates regarding Alexa Plus might be featured, as Amazon seeks to enhance its AI assistant’s competitiveness. There is speculation about additional unexpected hardware announcements, potentially including enhancements to devices such as Echo Frames.
Source: https://www.theverge.com/news/786455/amazon-fall-hardware-event-2025-what-to-expect-alexa-echo-kindle