Meta has introduced a new ad model in the UK that allows users to choose between personalized ads or paying for ad-free versions of its platforms, Facebook and Instagram. This change comes after extended discussions with regulators regarding the policy.
Monthly subscription rates have been set at £2.99 (approximately $4) for users accessing the services via the web. Those using Android and iOS devices will pay a higher monthly fee of £3.99 (around $5.33), which Meta attributes to the fees imposed by Apple and Google.
Users are required to select either the subscription option for all accounts they hold or continue to receive ads across all of their accounts. Any additional accounts will incur an extra fee of either £2 or £3 per month.
This new model reflects a significant shift in how Meta is approaching advertising and user experience on its platforms amidst regulatory scrutiny.
Source: https://www.theverge.com/news/786313/meta-pay-or-consent-uk