American Express has raised the annual fee for its Platinum card from $695 to $895, effective for new cardholders immediately and for existing members on January 2, 2026. This increase makes the Platinum card one of the most expensive credit cards available. To justify this price hike, the card offers a range of benefits, including a selection of shopping credits and a newly enhanced mobile app featuring a premium black theme, which distinguishes it from the standard navy blue app used by other cardholders.
In addition to app customization, the Platinum card provides several new perks. These include a $300 credit for purchases at Lululemon, a $400 credit for dining reservations through Resy, a $120 credit for Uber One, and a $200 credit for the Oura Ring. The annual hotel credit has also been increased from $200 to $400. Given these features, potential cardholders may assess whether the benefits align with their spending habits and lifestyle, considering the significant fee involved.
The introduction of these perks aims to enhance the card’s value proposition to existing and prospective members despite the pronounced increase in cost. These adjustments may prompt current and potential users to evaluate their financial decisions regarding credit card options.
Source: https://www.theverge.com/news/785639/american-express-platinum-credit-card-perks-ios-app-theme