TikTok users have been sharing content suggesting that Apple is offering significant trade-in deals specifically for the iPhone 13 Pro Max, leading to the belief that the device is highly valued by the company. One video reportedly garnered nearly 7 million views. The speculation arose following Apple’s iPhone 17 launch, during which marketing chief Greg Joswiak mentioned that customers could receive up to $1,100 off when trading in an iPhone 13 Pro or newer model.
However, this promotion appears to be misunderstood. Previous statements by Joswiak during earlier iPhone launches indicate that similar trade-in offers have been made for the iPhone 12 Pro and 11 Pro. It’s important to note that Apple does not provide a $1,100 discount for the iPhone 13 Pro; instead, trading in a 13 Pro Max when purchasing the iPhone 17 directly from Apple would yield a maximum of $320. The larger discount figure is typically associated with carrier promotions that require users to enroll in the latest, more expensive plans.
The emphasis on the iPhone 13 this year seems less about its quality and more about the conditions set by carriers, affecting the trade-in values of past devices. The rapid sharing of such theories on platforms like TikTok can lead to misunderstandings regarding actual trade-in values and promotions.
For current iPhone 13 Pro Max users, the decision to hold onto their devices should be based on personal satisfaction with the phone rather than trending claims. The value of one’s device can ultimately depend on individual preferences and needs in technology.
Source: https://www.theverge.com/news/783963/apple-iphone-13-pro-max-trade-in-offer