David Zaslav, the CEO of Warner Bros. Discovery, indicated that HBO Max might see a price increase. Speaking at the Goldman Sachs Communacopia and Technology Conference, he expressed confidence in the streaming service’s ability to support higher pricing due to the perceived quality of its content across various mediums, including film, television, and digital streaming. He stated, “We think we’re way underpriced,” suggesting that HBO Max’s current pricing does not reflect its premium offerings.
Currently, HBO Max’s subscription options range from $9.99 per month for the ad-supported plan to $20.99 per month for the premium plan, which aligns it with competitors in the market. This potential price hike raises questions about how consumers will respond and whether it could impact subscriber retention.
Additionally, Zaslav announced that HBO Max will intensify efforts to address password sharing among users. This follows comments made during a previous earnings call, where the company hinted at becoming more proactive in tackling the issue. The decision to pursue a crackdown on password sharing could be seen as a strategy to enhance revenue and bolster its subscriber base amid competitive pressures in the streaming industry.
Source: https://www.theverge.com/news/776211/david-zaslav-hbo-max-way-underpriced-password-sharing