Apple has introduced a new color for its iPhone 17 Pro called “cosmic orange.” This color is noted for being bold and vibrant, a departure from more traditional hues typically associated with the Pro line. The choice of orange aligns with its prominence in recent fashion trends, as observed on runways earlier this year and in color trend reports from publications like Vogue that highlighted orange shades as popular for summer 2023.
The cosmic orange hue is a deep, striking shade that stands out, making it easily noticeable. According to Apple and media images from the launch event, the color extends around the unibody aluminum enclosure and is included on the camera bump as well. The glass back of the phone features a slightly lighter variant of the same color.
This orange trend is further supported by its association with cultural figures such as Taylor Swift, who has frequently worn the color during her recent Eras Tour. Additionally, her new album, The Life of a Showgirl, features orange branding and vinyl releases, which may contribute to the color’s rising popularity, especially as the fall season approaches.
While the introduction of cosmic orange may appeal to many consumers, it is worth noting that the other available colors for the iPhone 17 Pro—silver and deep blue—are more muted. Interestingly, Apple has chosen not to offer a black color option this time, which has traditionally been seen as a staple for professional devices. This decision raises questions about Apple’s strategy regarding color options in the Pro line moving forward.
Source: https://www.theverge.com/apple/775186/apple-iphone-17-pro-cosmic-orange-color-good