While visiting Germany last week, TikTok user encountered a Vodafone advertisement featuring a female presenter who appears to be a product of generative AI. Visual elements in the ad, such as unnatural hair movements and disappearing moles, led to speculation about the presenter’s authenticity. Vodafone confirmed in the comments section that the advertisement was indeed AI-generated, responding to a user’s inquiry about the absence of a real person in the ad.
Vodafone stated their intention was to explore different advertising styles, indicating that they are experimenting with AI technology in their marketing strategies. One comment from the company emphasized that AI is increasingly integrated into everyday life, and they are incorporating it into their advertising efforts.
This advertisement represents a continuation of Vodafone’s use of AI in marketing, as they previously released a fully AI-generated commercial last year. The trend of using AI-created influencers is also gaining momentum, with examples like Lil’ Miquela, a digital character created by tech firm Dapper Labs, promoting brands such as Calvin Klein, Prada, and BMW.
The rise of AI in advertising raises questions about authenticity and consumer perceptions. How will the integration of AI in marketing communications affect audience engagement and trust in brands? As companies like Vodafone navigate this evolving landscape, the implications for advertising and consumer interaction remain a critical area for observation.
Source: https://www.theverge.com/news/773567/vodafone-generative-ai-ad-presenter-tiktok