YouTube creator Jimmy Donaldson, known as MrBeast, released a new video titled “I Bought the NFL” on September 3, 2023, ahead of the NFL’s season opener. In the video, MrBeast stages a mock press conference with NFL Commissioner Roger Goodell, claiming to be the league’s sole owner. The video features popular creators like iShowSpeed and Dude Perfect being “drafted” to NFL teams as part of a fictitious rule change that introduces a YouTuber to each roster.
However, it is clarified that MrBeast did not actually purchase the NFL; the video serves as a promotional collaboration with the NFL to announce YouTube’s plan to stream the September 5 game between the Kansas City Chiefs and the Los Angeles Chargers for free. The NFL is collectively owned by individual team owners and stakeholders, making it impossible for one individual to own the entire league, which would require hundreds of billions of dollars.
- Why it matters:
- This collaboration illustrates the growing synergy between digital content creators and traditional sports organizations.
- Businesses may consider similar partnerships to reach wider audiences through platforms like YouTube.
- The latest: YouTube is set to stream the NFL game on September 5 as part of this promotional effort.
Source: https://www.justjared.com/2025/09/04/did-mrbeast-just-buy-the-nfl-viral-video-explained/
Source: https://www.justjared.com/2025/09/04/did-mrbeast-just-buy-the-nfl-viral-video-explained/