Amazon has introduced a new feature called Lens Live, allowing users to shop for products by using their camera to scan items in their environment. Announced on Thursday, this feature is currently available only on the iOS version of the Amazon Shopping app. Lens Live enables users to either scan a room or focus on individual products. Amazon states that this feature employs an object detection model to identify products in real-time, comparing them to its extensive product listings.
Once Lens Live identifies similar items, it presents them in a swipeable carousel format. Users can then add products directly to their cart or wishlist from the results. This feature appears to be comparable to Google’s Gemini Live, which also provides a camera-based interface for identifying and inquiring about items. However, the notable distinction is that Lens Live prominently includes purchasing options for the products identified.
Additionally, Lens Live incorporates Amazon’s AI assistant, Rufus, which can summarize product descriptions and answer related questions. This feature expands upon Amazon’s existing visual search capabilities, which enable users to look up products by uploading images, scanning barcodes, or taking photos directly within the app.
Amazon has indicated that it plans to roll out Lens Live to a broader audience in the coming weeks.
Source: https://www.theverge.com/news/769585/amazon-lens-live-ai-real-time-shopping