Brutal Observation About Millennial Evolution Goes Viral: ‘What Changed’

A TikTok user, @lana63777, has initiated a conversation regarding the evolution of millennial aesthetics over the past two decades. In a viral video, she compares the vibrant, maximalist styles popular among teenage millennials, such as bejeweled phones and mirror selfies, to the more minimalist looks prevalent today. The video features contrasting images, garnering over 1.5 million likes and more than 5.2 million views.

Christina Muller, a workplace mental-health expert, provided context on this trend, noting that millennials experienced an era of economic growth in the early 2000s, which influenced their bolder fashion choices. As economic conditions changed, many millennials shifted toward a more minimalist, stable lifestyle. Muller also remarked that Gen Z has formed its own aesthetic, often integrating activism into fashion.

Lucy Robertson, global head of brand marketing at Buttermilk, emphasized how brands have adapted to the fast-paced nature of digital culture since the early 2010s. Trends now evolve rapidly, requiring brands to continuously adjust to new consumer preferences.

The aesthetics shift is also reflected in home design, with millennials favoring minimalism, while Gen Z is rediscovering 1990s and early 2000s styles, characterized by a mix of nostalgia and rebellion.

Users on TikTok have shared various perspectives on these style transitions, noting the complexities of generational identity and preferences.