Viral: Gym-themed croissant café in Shanghai has netizens amazed with the concept

A unique café named NUDAKE has opened in Shanghai, merging elements of a gym with a dining experience focused on croissants. Located within the Haus Nowhere store of eyewear label Gentle Monster, the café features design elements reminiscent of a gym, including weights and treadmills made entirely from croissants. Customers can engage with these croissant-themed gym equipment while enjoying various treats.

The concept gained attention online after a video showcasing the café went viral, amassing 26.9K likes on Instagram. Viewers expressed surprise and amusement at the blending of fitness and food, with many users commenting humorously about the novelty of a “workout” centered on croissants.

The café encourages patrons to indulge, suggesting that those who consume their offerings could utilize the treadmill to “burn off” the calories. The video’s narrator playfully referenced the unique concept as a way to “train only one muscle”—the appetite.

Why it matters:

• Such niche concepts may influence trends in the food and beverage industry, potentially leading to more innovative dining experiences.
• Businesses can learn about engaging marketing strategies that capitalize on social media virality.

The latest:

• The viral video has sparked significant interest, resulting in a growing number of visitors to the café since its launch.