Arjun Kapoor turns off Instagram comments after his old stare meme goes viral |

Arjun Kapoor’s 2017 playful stare at a press event resurfaced, transforming into a viral meme sensation by 2025.

Arjun Kapoor has disabled comments on his Instagram account due to a resurgence of a meme featuring a moment from 2017. This clip, originating from a press event in Mumbai where Kapoor and Shraddha Kapoor were promoting the film *Half Girlfriend*, includes a mock-serious stare from Kapoor that gained popularity over the years.

By 2025, this moment transformed into a viral meme, especially after being synced with a dramatic music piece, leading to significant online engagement across social media platforms. The remix has garnered over 94 million views on YouTube and 15 million streams on Spotify, largely driven by its use in Instagram Reels.

Kapoor’s previous film, Mere Husband Ki Biwi, featured him alongside Bhumi Pednekar and Rakul Preet Singh. He is set to star in No Entry 2, alongside Varun Dhawan and Diljit Dosanjh, directed by Anees Bazmee, with production beginning later this year.

• Why it matters: The viral nature of social media can significantly impact public figures, prompting them to adapt their online presence.
• Businesses should note how meme culture can influence brand images and marketing strategies.
• The latest: Arjun Kapoor has disabled comments on Instagram in response to the overwhelming meme activity.