The ABB FIA Formula E World Championship initiated its journey as the first all-electric racing series in 2014, debuting at Beijing’s Olympic Park. Initially characterized by technical challenges, such as the need for drivers to switch cars due to battery limitations, Formula E has transitioned into a widely recognized global entertainment platform, reaching audiences in 150 countries.
As Formula E prepares for its Gen4 vehicle launch next year, advancements in technology are expected to enhance both performance and spectator engagement. Dan Cherowbrier, Chief Technology and Information Officer at Formula E, indicates that upcoming models will rival traditional internal combustion engines in speed.
A partnership with Infosys is central to Formula E’s digital transformation, aiming to enhance fan accessibility and engagement. Rohit Agnihotri, a principal technologist at Infosys, notes that innovations include AI-powered platforms that create personalized fan experiences through real-time analytics and tailored content.
The implementation of AI is also evident in Formula E’s operational practices. Cherowbrier explains how AI has shifted the organization’s approach to technology adoption, with team members actively seeking new tools to improve efficiency.
Moreover, Formula E is incorporating sustainable practices, utilizing machine learning to optimize battery shipment logistics and minimize carbon emissions. The organization strives for a 45% reduction in carbon emissions by 2030, further solidifying its commitment to sustainability.
With a diverse and evolving fan demographic, Formula E aims to create inclusive experiences by using technology to generate compelling narratives around races, teams, and strategies. The upcoming launch of the Race Centre platform is expected to deepen fan engagement by providing real-time data and interactive features.
In summary, Formula E exemplifies a convergence of motorsport, technology, and sustainability, showcasing its potential for innovation and audience engagement in the evolving landscape of electric racing.
Source: https://www.technologyreview.com/2025/12/15/1127432/the-fast-and-the-future-focused-are-revolutionizing-motorsport/