Recently, the social media platform X (formerly known as Twitter) has seen a surge in user engagement with the launch of a feature dubbed “Twitter Wrapped 2025.” This initiative allows users to create personalized summaries of their activity on the platform, similar to the popular Spotify Wrapped feature. The tool utilizes Grok, a language model integrated into the platform, to generate these custom reports based on users’ posts, interactions, and following activity. Content creators and avid users have embraced this new feature, sharing their results widely across the platform.
The feature was introduced this week and aims to enhance user experience by providing insights into their online habits. Reports generated through Twitter Wrapped are designed to be visually appealing and shareable, encouraging users to post their summaries in hopes of garnering engagement through likes and retweets.
- Why it matters: This feature may drive increased user engagement on X, offering businesses insights into online trends and user preferences. It provides a unique opportunity for brands to connect with their audience based on social media behavior.
- The latest: As of this week, many users have already begun sharing their Twitter Wrapped summaries, contributing to a trending topic on the platform.
Source: https://timesofindia.indiatimes.com/technology/social/twitter-wrapped-2025-goes-viral-on-x-with-grok-mentions-here-is-how-you-make-yours/articleshow/125931272.cms
Source: https://timesofindia.indiatimes.com/technology/social/twitter-wrapped-2025-goes-viral-on-x-with-grok-mentions-here-is-how-you-make-yours/articleshow/125931272.cms