Is the Maggi capsule real or fake? Viral instant pill noodles video debunked

Recent videos featuring Maggi capsules have gained significant attention on Instagram, posted by content creators adityasoni01_ and mehaklalwaniart. Aditya’s video has received over 21 million views and 201,000 likes, while Mehak’s video has garnered over 4.5 million views and nearly 33,000 likes. The videos portray a yellow capsule labelled with the Maggi brand that supposedly releases instant noodles and seasoning when placed in boiling water. After cooking the noodles, the influencers proceed to eat them. It is important to note that these videos are fabricated using AI technology, as clarified by the content creators themselves. Maggi India’s official Instagram account humorously remarked on the trend, urging influencers to refrain from such pranks.

Critics on social media pointed out inconsistencies in the videos, such as a bent fork, indicating manipulation through AI. The interactive nature of these videos reflects changing trends in social media and digital content creation.

Maggi, founded by Julius Maggi in 1884, is now a subsidiary of Nestlé, which acquired the brand in 1947. The brand has seen significant growth in India since its entry in 1982, contributing to the company’s strong performance in the instant food market.

• Why it matters: The prevalence of fake content can impact consumer trust and brand image; understanding the use of AI can help businesses navigate digital marketing strategies effectively.
• The latest: Nestlé India recently reported a 10% growth in domestic sales, reaching Rs. 5411 crore for the second quarter of the 2025-2026 financial year.