In-N-Out Burger has removed the number “67” from its ticket order system in response to the viral “6-7” trend. This change was confirmed by employees at a Los Angeles location, noting that the adjustment occurred about a month ago. Additionally, the chain has opted to exclude the number “69” from its order system as well.
The phrase “6-7” is often linked to the song “Doot Doot (6 7)” by Skrilla, which repeats the lyric “6-7,” and also references NBA player LaMelo Ball, who is 6’7″. Discussions about the removal of “67” surfaced on Reddit when a user observed that the ticket numbers skipped from 66 directly to 68, igniting curiosity about the absence of 67.
In-N-Out Burger has not issued an official comment regarding the decision. The “6-7” phenomenon has been labeled as a slang term by Dictionary.com, reflecting its ambiguous meaning that has resonated with younger social media users and is associated with playful absurdity.
- Why it matters:
- This move could reflect how established brands adapt to evolving cultural trends, impacting customer engagement.
- Understanding such trends is vital for businesses to connect with younger demographics effectively.
- The latest:
- In-N-Out has not publicly commented on the changes to its ticketing systems.
Source: https://people.com/in-n-out-removes-67-from-orders-due-to-viral-6-7-trend-11864765
Source: https://people.com/in-n-out-removes-67-from-orders-due-to-viral-6-7-trend-11864765