Jeremy Carrasco began sharing his insights on TikTok and Instagram in June, quickly gaining over 300,000 followers on both platforms. Despite not reaching the highest echelons of social media fame, he has established himself as a notable figure in AI literacy discussions online.
Initially, Carrasco aspired to become a YouTuber but shifted his focus to producing and directing content for multicamera livestreams. He sought to contribute to the conversation around generative AI, which he felt was predominantly influenced by tech companies. Noting a gap in the discourse, he aimed to bring a creator’s perspective to the table. Although he maintains a YouTube presence, his primary following has emerged on TikTok and Instagram.
Carrasco originally intended his platform, named “showtoolsai,” to promote the ethical use of AI in video production. However, he soon recognized a lack of basic information on identifying AI-generated videos. This realization led him to explore the nuances of AI-generated content, including common indicators of such videos, like distorted visuals and strange text.
As AI-generated content surges, Carrasco emphasizes the challenges faced by creators trying to maintain visibility in an environment saturated with AI. He explained that tools like Sora 2 have lowered entry barriers, enabling more individuals to generate appealing video content quickly.
The monetization potential of AI clips, even if not substantial in isolation, can yield significant earnings when compiled into longer formats that attract views. Some users exploit this for financial gain, leading to a range of motivations behind AI-generated content.
Furthermore, Carrasco highlighted ethical concerns surrounding AI in content creation, noting that certain accounts engage in deceptive practices, including content theft. This has raised questions about authenticity and the regulatory frameworks that social media platforms enforce regarding AI content. The increasing infiltration of AI-generated content is raising concerns about the sustainability of the creator economy.
Source: https://www.theverge.com/entertainment/839494/ai-literacy-tiktok