The Bluetooth technology known as Auracast enables devices such as earbuds, headphones, speakers, and hearing aids to connect directly to a single audio source without requiring traditional pairing. This technology allows users to access broadcasts, such as airport announcements or television audio, much like a radio picks up local stations. Auracast has the potential to enhance auditory accessibility, particularly for those who are hard of hearing or amidst noisy environments.
While Auracast is functional, many tech companies have yet to implement it widely. The Bluetooth Special Interest Group (Bluetooth SIG) has demonstrated Auracast at CES events annually since 2023, but news coverage often fades, and industry focus shifts. Recently, companies like Sony have begun to incorporate Auracast into product updates, including the XM5 and XM6 headphones. However, awareness of its functionality remains limited among consumers.
Among manufacturers, JBL has been proactive in promoting its products that support Auracast. This includes speakers like the Charge 6 and headphones such as the Tour One M3. Yet, JBL has faced challenges in integrating Auracast, particularly regarding compatibility with multiple platforms. Sharon Peng from JBL acknowledged difficulties in implementation and stated the company’s commitment to enhancing compatibility through firmware updates.
Feedback from users, including those on Reddit, indicates that some JBL devices, such as the PartyBox speakers, currently only accept broadcasts from JBL products. Peng has confirmed that ongoing efforts are focused on expanding compatibility.
Other companies, like Samsung and LG, also support Auracast technology, particularly in their premium television models, but often do not highlight it in their marketing. LG has stated that it recognizes Auracast’s potential but sees its relevance to TV buyers as still developing.
Adoption of Auracast beyond consumer electronics may require infrastructure investment and further awareness. While some venues have begun to adopt Auracast, a broader understanding of this technology is necessary for widespread implementation and its associated accessibility benefits.
Source: https://www.theverge.com/report/839245/auracast-marketing-jbl-lg-samsung-google