A Labour MP has gained attention for using creative methods to communicate economic messages. Gordon McKee, who represents Glasgow South, recently produced a video demonstrating the UK’s debt to GDP ratio with stacks of biscuits, amassing over 3.3 million views on X. This innovative approach marks a shift in how some Labour MPs are engaging with constituents through social media platforms like Instagram, TikTok, and YouTube Shorts.
McKee, the only backbencher in the party to employ a digital content creator, has initiated a trend among his colleagues, including Leeds East MP Richard Burgon. The Labour Party is also investing in digital training for MPs to modernize their campaign strategies, suggesting a shift in their communication practices. “Operation Second Term” has been launched to adapt campaign methods in light of changing media consumption habits.
In addition to McKee and Burgon, other MPs have begun experimenting with social media to explain complex topics. Jeveu Sandher, MP for Loughborough, produced engaging content related to government bond rates. This trend highlights the growing recognition among politicians of the importance of social media in reaching broader audiences, particularly younger generations.
- Why it matters: This trend in digital communication opens avenues for businesses and politicians to engage younger constituents effectively, making complex information more accessible.
- The latest: Labour leader Keir Starmer announced a significant investment in a new digital training program for MPs on November 21.
Source: https://www.theguardian.com/politics/2025/dec/05/labour-mp-gordon-mckee-video-explaining-uk-debt-biscuits-33m-views
Source: https://www.theguardian.com/politics/2025/dec/05/labour-mp-gordon-mckee-video-explaining-uk-debt-biscuits-33m-views