The Global Story - Shein: How the fast fashion disruptor ran into real world problems

The Global Story – Shein: How the fast fashion disruptor ran into real world problems

Shein, the ultra-fast fashion retailer, opened its first physical store in Paris this month, sparking a range of controversies and public backlash. This event comes as the company is reportedly preparing for an initial public offering (IPO). The scrutiny surrounding Shein raises questions about the sustainability of its business model in the face of increasing criticisms.

Laura Bicker, the BBC’s China Correspondent, investigated the conditions in the factories in Guangzhou that supply Shein. Concurrently, co-host Tristan Redman visited the newly opened Paris store to gauge public reaction and experience.

The controversies surrounding Shein are not new; they have been a persistent theme linked to its rapid production practices and labor policies. As the brand continues to expand its presence in physical retail spaces, the implications of its business operations come under increasing examination. Questions remain about how Shein will address these challenges in light of its ambitions for growth and public perception.

The program exploring these issues is produced by Hannah Moore, with executive producers Bridget Harney and James Shield. The mix was done by Travis Evans, and China Collins served as the senior news editor.

For those interested in a deeper look into Shein’s practices and the circumstances surrounding its expansion into brick-and-mortar locations, more information is available through their program website.

Source: https://www.bbc.co.uk/sounds/play/w3ct719n?at_medium=RSS&at_campaign=rss

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