In 2018, Range Rover gained attention for driving a Range Rover Sport up the 999 steps to Heaven’s Gate in China, a feat that has since garnered 6.7 million views on video platforms. Recently, Chinese automaker Chery attempted a similar stunt with its Fulwin X3L SUV, a hybrid vehicle capable of generating up to 422 horsepower. On November 12, Chery brought a bright yellow Fulwin X3L to Heaven’s Gate to promote its model.
However, unlike Range Rover’s success, Chery’s attempt to climb the staircase resulted in failure. Video footage captured the SUV sliding backward after it struggled for traction, crashing into a wall and scattering debris over the edge. Chery publicly apologized for the incident, attributing the mishap to a safety-rope issue that caused the SUV to lose power.
Heaven’s Gate, a significant historical site, features a staircase that leads to a 1,700-year-old cave. Chery’s failed publicity stunt has raised concerns over safety and brand reputation.
- Why it matters: The incident highlights the importance of safety in promotional events, as failures can lead to negative public perceptions and impact brand trust.
- The attempt underscores the competitive landscape in the automotive industry, where brands seek attention through innovative marketing strategies.
- The latest: Chery has issued an apology following the incident, acknowledging the mishap was attributed to a technical failure.
Source: https://www.motor1.com/news/778981/chinese-suv-steps-fail-viral-video/
Source: https://www.motor1.com/news/778981/chinese-suv-steps-fail-viral-video/