Ethan Benard: The dark side of going viral for losing weight: Inside the journey of a 600-pound man |

Ethan Benard, a 26-year-old from western Michigan, has gained attention on social media for his weight loss journey, which he began at a weight of 600 pounds. Initially aimed at reclaiming his health, his story attracted over a million followers and became intertwined with corporate sponsorships and public scrutiny. After suffering serious health issues related to COVID-19, Benard sought lifestyle changes and began documenting his progress on platforms like TikTok and Instagram in May. His content includes daily updates, meal prep videos, and fitness achievements as he strives for a healthier lifestyle.

Despite his growing popularity, Benard faces challenges, including mental health struggles and pressure from sponsorship deals. His weekly weigh-in videos generate mixed reactions, causing anxiety about public expectations around his weight loss. This public journey illuminates the complexities of sharing personal health experiences online, where encouragement coexists with harsh criticism.

Benard ultimately seeks to share his story in a way that resonates with others, aspiring to host a talk show that highlights personal narratives. His experience reflects broader conversations about wellness culture on social media and its psychological impacts.