Apple has announced the launch of a new accessory called the “iPhone Pocket,” a knitted bag designed to hold iPhones and small personal items. This item resembles a sock that snugly fits around the device, offering an alternative to traditional carrying methods such as purses or pockets.
The iPhone Pocket is part of a limited edition collaboration with Japanese designer Issey Miyake and comes in two versions. The crossbody option is priced at $229.95 and is available in blue, brown, and black. A shorter version can be purchased for $149.95 and is offered in additional colors, including orange, yellow, purple, pink, and turquoise. This shorter version can be worn on the arm or attached to a bag.
According to Apple, the design aims to create an additional pocket for carrying an iPhone and everyday items. The 3D-knitted design was inspired by the concept of cloth. This product is intended to hold more than Apple’s existing $59 crossbody strap.
Yoshiyuki Miyamae, the design director at Miyake Design Studio, noted that the iPhone Pocket reflects the connection between the user and their iPhone, emphasizing aesthetic universality and versatility in use. The accessory aims to allow users to carry their iPhones in a personalized fashion.
The iPhone Pocket will be available for purchase online starting November 14th and can also be found in selected Apple Store locations across the USA, France, Greater China, Italy, Japan, Singapore, South Korea, and the UK.
Source: https://www.theverge.com/news/818328/apple-iphone-pocket-crossbody-knitted-sock-bag