The trending food spots in the UK have been revealed, with the Leeds dessert shop Get Baked earning a spot at number 15. This follows research conducted on 2,000 adults active on social media, which also placed Humble Crumble in London at number two and Beef Smokehouse in Manchester at number three.
Founded in 2011 by Rich Myers, known as ‘Mr Sprinkles,’ Get Baked began in his home kitchen. The shop is recognized for its cookies, brownies, and cakes, and has garnered a large social media following due to its engaging content. Previously, Get Baked faced scrutiny from West Yorkshire Trading Standards regarding a topping containing E127, leading to what was dubbed ‘sprinklegate.’ The shop now features a variety of products, including a popular ‘Bertha’ cake.
This viral list highlights various internet sensations including SpudMan and Urban Tandoor of Bristol. The research shows that social media significantly influences dining choices, with one in three respondents preferring viral venues over Michelin-star restaurants. Nearly 40% indicated they visited a restaurant after seeing it on social media, with some traveling over 100 miles to do so.
- Why it matters: Impacts consumer dining choices and encourages local businesses to leverage social media for visibility.
- Social media trends illustrate changing preferences in the food industry, particularly among younger demographics.
- The latest: Recent data shows that Instagram is the most influential platform for food choices, affecting 18% of respondents.
Source: https://www.yorkshireeveningpost.co.uk/lifestyle/food-and-drink/this-leeds-trending-food-hotspot-has-made-the-viral-top-20-5396371
Source: https://www.yorkshireeveningpost.co.uk/lifestyle/food-and-drink/this-leeds-trending-food-hotspot-has-made-the-viral-top-20-5396371