On November 7, 2025, Wirecutter published a review of a viral lip stain by Sacheu, which gained traction on TikTok. The product was particularly noted for being used as a lip liner hack. However, the testers from Wirecutter reported dissatisfaction with its performance, indicating that it did not meet their expectations.
- Why it matters:
- Consumers should consider product reviews to make informed decisions before purchasing viral beauty items.
- Businesses may need to enhance product quality to meet consumer expectations, especially for products that gain fame through social media.
- The latest: The review highlights ongoing scrutiny of viral beauty products and the impact of social media on consumer preferences.
Source: https://www.nytimes.com/video/smarter-living/wirecutter/100000010511735/we-didnt-love-these-viral-lip-stains.html
Source: https://www.nytimes.com/video/smarter-living/wirecutter/100000010511735/we-didnt-love-these-viral-lip-stains.html

