Anthony Potero, a YouTube creator known as “Anthpo” with 1.9 million subscribers, has launched a new stunt marketing company called Pufferfish. This initiative follows a successful collaboration with footwear brand Crocs, which involved a campaign that placed 3D printed Crocs on statues across New York City. Potero developed a character and narrative for this project, creating new social media accounts on Instagram and TikTok that amassed millions of views and followers.
After unveiling the “Kid with Crocs” persona, Potero received inquiries from several brands interested in his approach. Partnering with Talia Schulhof, whom he met while working for YouTube’s MrBeast, they aim to use their understanding of viral marketing to assist brands in creating impactful campaigns. Pufferfish’s team operates from an office in Midtown New York and focuses on custom marketing efforts that blend in-person initiatives with digital content.
The company’s inaugural campaign featured eye-catching billboards for the language learning app Airlearn in Manhattan, designed to engage audiences and encourage social sharing. Potero emphasizes the need for creativity in marketing, especially in an era full of content overload.
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Why it matters:
- The rise of stunt marketing highlights new strategies for brands to capture consumer attention in a crowded advertising landscape.
- Understanding the dynamics of social media can enhance a brand’s reach and engagement with target audiences.
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The latest:
- Pufferfish’s first campaign has already rolled out billboards across Manhattan for Airlearn.
Source: https://www.businessinsider.com/pufferfish-anthony-potero-anthpo-youtube-viral-marketing-startup-brands-2025-11
Source: https://www.businessinsider.com/pufferfish-anthony-potero-anthpo-youtube-viral-marketing-startup-brands-2025-11