MTV has announced the cancellation of Ridiculousness, a viral video commentary series hosted by Rob Dyrdek, after 14 years and 46 seasons. The network stated that no new episodes will be produced beyond the current season, although previously recorded episodes will air through 2026. Reruns will continue to be included in MTV’s programming and will also be available for streaming on Paramount+.
Since its premiere in 2011, Ridiculousness became a hallmark of MTV’s lineup, featuring Dyrdek and co-hosts offering humorous commentary on viral clips and stunt failures. The show’s unique format and rapid pacing attracted a dedicated viewership, making it one of the network’s frequently aired programs. At various points, it contributed to significant portions of MTV’s total airtime.
The cancellation decision is part of MTV’s strategy to shift towards “a more curated and experimental slate of programming,” aimed at attracting modern audiences and adapting to changes in viewer habits and competition from streaming services. No immediate replacement for Ridiculousness has been indicated, but the network’s approach represents a broader trend within the industry.
This decision coincides with revelations about Dyrdek’s financial compensation, which reportedly reached upwards of $32.5 million annually, contributing to the strain on his production company, Superjacket Productions, which recently filed for bankruptcy. Despite the show’s end, Dyrdek is expected to remain an influential figure in the entertainment industry.
- Why it matters: The cancellation signifies MTV’s attempt to evolve its programming in response to shifting viewer preferences and intensifying competition.
- Financial implications for Rob Dyrdek’s production company could impact future projects within the entertainment space.
- The latest: MTV has not announced a direct replacement for the series but is expected to unveil new content in line with its updated programming strategy.
Source: https://www.ibtimes.co.uk/mtv-cancels-ridiculousness-after-46-seasonsrob-dyrdeks-viral-clip-era-ends-1751579
Source: https://www.ibtimes.co.uk/mtv-cancels-ridiculousness-after-46-seasonsrob-dyrdeks-viral-clip-era-ends-1751579

