67 named Word of the Year: Here’s what the viral Gen Alpha slang means

Dictionary.com has announced that “67,” pronounced “six-seven,” has been named its 2025 Word of the Year. The announcement, made on October 29, indicates a growing trend in Gen Alpha slang, which has gained traction on platforms such as TikTok and in classrooms across the United States. The term is linked to the song “Doot Doot (6 7)” by artist Skrilla, which sparked its popularity through a series of viral videos featuring basketball players and a child referred to as the “67 Kid.”

While the exact meaning of “67” varies, Dictionary.com describes it as embodying meanings such as “so-so” or “maybe.” Its defining characteristic, according to the platform, is its vague, nonsensical nature, which resonates with a generation that communicates using irony and digital shorthand.

In addition to “67,” other candidates for the Word of the Year included terms like Aura Farming and Overtourism, reflecting contemporary cultural and economic themes. A notable mention was the dynamite emoji, symbolizing the public’s fascination with the relationship between Taylor Swift and Travis Kelce.

• Why it matters: Understanding new slang can enhance communication between generations, especially for businesses targeting younger demographics.
• The trend underscores the rapid evolution of language influenced by social media and cultural shifts.