The handbag carried by Sanae Takaichi, Japan’s first female prime minister, has gained significant attention, bringing a 145-year-old leather goods manufacturer, Hamano, into the spotlight. The bag, known as the “Grace Delight Tote,” is frequently seen when Takaichi arrives at the prime minister’s residence. Priced at 136,000 yen (approximately US$895), the bag is made entirely of leather and weighs only 700 grams (1.5 lbs). Its design aims to combine elegance and practicality.
Hamano has reported a surge in orders following the bag’s appearance on social media and news outlets, both in Japan and internationally. The company stated it is experiencing an overwhelming demand, leading to shipping delays expected until the end of April. Additionally, Hamano has apologized for a delay in responses to inquiries due to this demand.
Takaichi’s choice of handbag reflects a broader trend where female politicians’ fashion decisions can significantly impact sales for lesser-known brands. Although female politicians often opt for established luxury labels, unique choices like Takaichi’s may influence consumer behavior toward smaller retailers.
- Why it matters: The surge in demand for Hamano’s bag could illustrate shifting consumer preferences, highlighting the potential for smaller brands to gain traction through high-profile endorsements.
- The latest: Due to the overwhelming number of orders, Hamano has indicated that shipments may be delayed until the end of April.
Source: https://www.scmp.com/news/asia/east-asia/article/3330698/japan-pm-takaichis-viral-handbag-boosts-hamanos-sales-and-fame
Source: https://www.scmp.com/news/asia/east-asia/article/3330698/japan-pm-takaichis-viral-handbag-boosts-hamanos-sales-and-fame