In the latest singer brand reputation rankings released by the Korea Corporate Reputation Research Institute for October 2025, BTS has reclaimed the top position with a score of 7,806,991 points. This marks an 8.85% increase from September and highlights ongoing global fan engagement. Lim Young-woong follows in second place with 7,140,672 points, despite a 13.71% decline from his previous score. IVE secured third place with 4,037,409 points, experiencing a significant 46.37% drop yet still maintaining popularity among younger audiences.
The rankings were derived from a comprehensive analysis of 192,521,107 data points, considering factors such as brand participation, media coverage, communication, and community engagement. Over 100 artists were included in the analysis. BTS scored high across all metrics, attributed largely to the strong engagement from their fanbase known as ARMY.
Further down the rankings, BLACKPINK took fourth place, followed by Kim Yong-bin in fifth. The top ten also included notable figures like SEVENTEEN, Lee Chan-won, and BIGBANG, showcasing a diverse spectrum of talent in the K-pop industry.
According to Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, the data indicates shifts in fan interaction patterns, suggesting changes in how community engagement is evolving online.
- Why it matters: Understanding these rankings can help businesses in the music and marketing industries recognize influential trends and identify effective strategies for engagement.
- Higher brand reputation scores often lead to increased commercial opportunities and partnerships for artists.
- The latest: Jungkook of BTS has recently featured in a viral Calvin Klein campaign, adapting the group’s influence into the fashion sector, with the official launch of his collection scheduled for October 28.
Source: https://evrimagaci.org/gpt/bts-tops-october-singer-rankings-as-jungkook-goes-viral-513478
Source: https://evrimagaci.org/gpt/bts-tops-october-singer-rankings-as-jungkook-goes-viral-513478