Boecker Maschinenwerke recently shared a promotional post featuring its Agilo lift in connection with a robbery at the Louvre Museum in Paris. The post, which humorously stated, “When you need to move fast,” was made after thieves utilized the Agilo—a truck-mounted lifting device—to quickly access the museum’s balcony level and steal eight valuable jewels within eight minutes. While the company acknowledged the theft, CEO Alexander Boecker emphasized that they do not support such criminal activities and characterized the social media post as a lighthearted attempt to link their product to a notable event.
The heist has prompted French authorities to launch an investigation involving over 60 personnel, as the Louvre has recognized previous security vulnerabilities and is working to enhance its safety measures.
- Why it matters: The incident highlights vulnerabilities in museum security and elevates awareness around safety measures for valuable artifacts.
- The breach raises questions about the marketing strategies and ethics of companies in relation to criminal activities.
- The latest: French authorities have launched an extensive investigation into the heist, involving over 60 officers.
Source: https://www.turkiyetoday.com/business/german-firms-lift-used-in-louvre-heist-becomes-viral-ad-joke-3208975
Source: https://www.turkiyetoday.com/business/german-firms-lift-used-in-louvre-heist-becomes-viral-ad-joke-3208975